Useful Tips If Advertising To Generation Ys
Generation Ys are those youngsters between seventeen and twenty eight years old, the baby boomer offspring. Made up of some sixty million, they are the biggest group to impact on the American scene since the baby boomers. While not quite the size of the baby boomer group, they are ready to grow considerably and to soon rival it in purchasing power.
About three-quarters of Generation Ys use the Internet regularly, the familiarity with this medium no doubt initiated through elementary and secondary teaching that demanded Internet access as a necessity. The group's tendency to use this medium as its central communication method should encourage marketers to create ways and means to reach its users.
Y members connect via email, social media and video, and they primarily like to send texts. Statistics show that large numbers of texts are sent by countless teenagers in any given month. Most Generation Ys have cell phones. Text message campaigns, therefore, are something for marketers to include in their marketing plan, especially as it is estimated that three-quarters of all text messages are transmitted by Generation Ys.
Marketing to the children of the baby boomers will be difficult. Boomer brands were not successful in attempts to target the smaller Generation X group, which had to be tolerated. Generation Y, however, is becoming great enough to affect a boomer brand more significantly, simply by ignoring it. Competitor brands could also be launched to create a bigger upheaval. To achieve success in promoting to this group, then, you will need to learn what makes it tick.
Generation Ys have grown up in an even more technologically advanced media than their parents and respond to advertising in a different way. In a lot of instances they are resistant to the traditional marketing channels that appealed to older generations. The entrepreneurs that do manage to grab the attention of Generator Y consumers are finding them in places they are known to visit, for example, the Net, social networking centers, and cable TV.
When you consider the thousands of social networks online, only a few cater particularly for the Generation Y group. Facebook and Twitter are very popular, although their popularity is associated with a number of groups. Others include: BrazenCareerist.com, 20somethings.ning.com, Unigo.com, myYearbook.com. Each network caters for a variety of Generation Y needs.
Older generations as well as marketers can learn a lot from these networks, to better understand who Generation Ys are and what they're made up of. They don't expect older generations to know everything about their lifestyle. They simply yearn for understanding and respect.
To the Internet marketer, then, learn about what motivates Generation Y. Visit their social networks and get to know them through reading what they are writing about. Your experience there will give you some knowledge on how to advertise to the needs of Generation Y.
Useful Tips If Advertising To Generation Ys
Generation Ys are on target to become larger than the baby boomer group and will soon compete with it in buying power. To succeed in marketing to this group you will need to learn to think as the group does.
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